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Lewis Craig Blog

A slice of New York from NY Fold

Bringing authentic New York style pizza to London, NY Fold, represented by retained advisers Lewis Craig, have opened their first restaurant at 103 Charing Cross Road, between Soho and Covent Garden.

NY Fold is located in the section of Charing Cross Road between Tottenham Court Road Station and Cambridge Circus, with the double-fronted restaurant offering ground floor space of some 1200 sq ft, plus ancillary basement.

A slice of New York from NY Fold

The story of NY Fold is simple, Annabel and Annabel Wheeler, New Yorkers living in London missed their New York daily slice of pizza so much that they decided to do something about it. So in the summer of July 2013, the approach was made to Bruno DiFabio, being the natural partner for the new venture with his vast experience and legendary celebrity status in the Pizza and food industry.

Bruno, owner of 10 artisan pizzerias across the US, along with six World Pizza Championship titles and TV appearances from Access Hollywood to Food Network’s Chopped, is excited about the NY Fold project and feels the timing is perfect to come into London.

A slice of New York from NY Fold

Bruno’s comments:

We are delighted with the location secured for our first NY Fold and are grateful for the input and support received right the way through from the team at Lewis Craig. This is absolutely the right time to further develop the brand, initially focusing on securing key London locations, then in due course looking to major cities across the UK.

We are now ready to start looking at the next locations for NY Fold so get in touch with Richard Grossman at Lewis Craig with any interesting opportunities or to generally discuss our further expansion plans”.

Come in and experience our award winning, incredible tasting, obsessively authentic New York style pizza – hopefully you’ll agree it’s the best pizza this side of the pond!

For further information on NY Fold’s London expansion plans, please contact Richard Grossman at Lewis Craig.

NY Fold is located at:

103 Charing Cross Road
London WC2H 0DT


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