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Lewis Craig Blog

Circuit Society aims to redefine the boutique fitness industry

Lewis Craig was instructed by Kobox gym founder, Shane Collins, to advise on his new venture, Circuit Society.

A new circuit-based fitness concept aiming to create a new category of boutique fitness studios – the ‘microstudio’ – bringing high-quality studio fitness to underserved neighbourhoods.

Following an extensive search, the first site opened on the Camden and Primrose Hill border, with others in the pipeline.

The operation is adapting to the new post-Covid work practices, where for at least part of the working week, working from home is here to stay – the business model focuses on providing convenience to local communities.

Quoting Shane’s team: “Think smaller class sizes, with a community vibe, right on your doorstep! It’s fun, functional, fitness.”

Post-workout, participants can enjoy onsite amenities including complementary towels, showering facilities, hair dryers, straighteners, and beauty products all before refuelling at the Circuit Society shake bar, powered by NUA Health.

Theo Benedyk at Lewis Craig advised on the transaction.

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