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Lewis Craig Blog

e.l.f. Beauty Opens First European Office

With the ribbon now cut, our client e.l.f. Beauty is now officially operating from its first European office.

Located at 2 Upper Street, Angel, Islington, the 9,500 sq ft space will support the continued international expansion of the e.l.f. brands across both colour cosmetics and skincare.

The establishment of a London base represents a significant milestone in the company’s global growth strategy and strengthens its operational presence across EMEA.

e.l.f. Beauty is listed on the New York Stock Exchange (NYSE: ELF) and is widely recognised as one of the fastest-growing beauty companies in the US market.

The business has built a distinctive position within the sector by delivering high-performance, trend-led products at accessible price points.

Its ability to bring prestige-inspired innovation to market at pace has driven strong consumer engagement and sustained revenue growth.

The London office complements the company’s headquarters in Oakland, California, alongside its established offices in New York, Los Angeles, New Jersey and Shanghai.

Lewis Craig is delighted to have represented e.l.f. Beauty on the acquisition of the new premises, having worked closely with their in-house legal, finance and design teams, together with the wider external project team and advisers, to secure and deliver a workspace ready for the next phase of the company’s international growth.