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Lewis Craig Blog Archive

NY Fold – Pizza like it oughta be

With 10 restaurants in the New York area, our client Bruno DiFabio is coming to London with NY Fold, an exciting new brand designed for the UK. Bruno has vast pizza and food industry experience and legendary celebrity status in the USA.

Lewis Craig acting as retained property advisers, have been given the brief to secure premises suitable for the first restaurant to open ideally in the next 3 to 4 months, with exciting plans to grow the brand during 2015/2016.

Born out of the old school genuine love and art of pizza making , the hallmark feature is the tossing of the tough, with NY Fold being all about theatre, performance and showmanship. Original New York pizza characteristics are a full-bodied crust with a bread-like consistency and extremely flavourful.

Areas under consideration include Spitalfields, Liverpool Street, Shoreditch, London Bridge, Soho, Camden, Clapham, Putney and similar profile locations. The space will ideally comprise 1500/2500 sq ft, although smaller opportunities considered in higher footfall locations.

Please speak to Richard Grossman with any interesting ideas.