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Lewis Craig Blog

We welcome Joe & The Juice to South Kensington!

Acting on behalf of the former Tenant at 111 Old Brompton Road in South Kensington, we are delighted to have recently completed a surrender & re-grant transaction with Joe & The Juice, who are now open for trade.

Joe & The Juice was founded in 2002 by Kaspar Basse in Copenhagen, at the time in his late 20s. They are considered “the” go-to place for health-conscious people who like their fresh-pressed juice served with a side of edgy.

You have your pick of juices like Hangover Heaven (apple, elderflower, mint), Go Away Doc (carrot, apple, ginger), and Sex Me Up (passion fruit, apple, ginger).

For Lars Bo Hansen, the senior executive director at Valcon Management Consultants who used to consult for Joe & The Juice, everything rides on the in-store experience. “It is the ambience and the emotional factors that differentiate them,” he says. “Obviously, the products are healthy, but the freshness and the vibe combined makes it unique.”

With more than 300 branches world-wide, Joe & The Juice have big ambitions. We are delighted to have worked with them, and look forward seeing them grow!

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